ESP Email Deliverability Insights

Each ESP has different approaches to shared IPs, DMARC alignment, and deliverability tooling. See how they compare — and which one fits your sending program.

ActiveCampaign

A

Customer experience automation platform

Primary inbox rate20%
Avg spam rate13.8%
TypeMarketing

Amazon SES

B

Amazon's cloud-based email sending service

Primary inbox rate19%
Avg spam rate16.2%
TypeTransactional

Braze

A

Customer engagement platform for enterprise brands

Primary inbox rate23%
Avg spam rate11.2%
TypeMarketing

Brevo

B

All-in-one marketing platform (formerly Sendinblue)

Primary inbox rate18%
Avg spam rate15.4%
TypeMarketing + Transactional

Campaign Monitor

B

Email marketing platform for small businesses and agencies

Primary inbox rate19%
Avg spam rate15.2%
TypeMarketing

Constant Contact

C

Email marketing and online tools for small businesses

Primary inbox rate17%
Avg spam rate16.5%
TypeMarketing

Drip

B

Email marketing and marketing automation for ecommerce

Primary inbox rate20%
Avg spam rate13.8%
TypeMarketing

HubSpot

A

CRM-native email marketing and automation

Primary inbox rate21%
Avg spam rate13.2%
TypeMarketing

Klaviyo

A

The ecommerce email and SMS platform

Primary inbox rate22%
Avg spam rate12.1%
TypeMarketing

Mailchimp

B

The all-in-one marketing platform for small businesses

Primary inbox rate18%
Avg spam rate14.8%
TypeMarketing

Mailgun

B

Email API for developers

Primary inbox rate19%
Avg spam rate17.3%
TypeTransactional

Omnisend

B

Email and SMS marketing automation for ecommerce

Primary inbox rate21%
Avg spam rate14.2%
TypeMarketing

Postmark

A

Transactional email built for speed and reliability

Primary inbox rate30%
Avg spam rate10.8%
TypeTransactional

SendGrid

A

Transactional and marketing email delivery at scale

Primary inbox rate20%
Avg spam rate13.5%
TypeMarketing + Transactional

Monitor your ESP's actual inbox placement

Benchmarks tell you industry averages. InboxEagle shows you your actual inbox placement rate across 20+ ISPs — including Gmail, Outlook, and Yahoo — updated after every send.

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