ESP Deliverability Report
Updated Apr 1, 2026
Klaviyo
The ecommerce email and SMS platform
Deliverability Grade
Excellent email deliverability practices
22%
Primary Inbox
66%
Promotions Tab
12.1%
Avg Spam Rate
Marketing ESP
Platform Type
Shared IPs
Available
Dedicated IPs
Available
IP Warmup Required
Yes
Price Range
Premium
Dedicated IP Min Volume
1,000,000+ emails/month
Authentication & DMARC Alignment
SPF Auto-Configured
Yes
DKIM Auto-Configured
No
Custom Sending Domain
Yes
DMARC Alignment Notes
Klaviyo's default setup uses klaviyomail.com for DKIM, which fails domain alignment. You must set up a branded sending domain (Settings → Email → Sending Domains) for DMARC alignment to pass.
Deliverability Features
- Deliverability Hub with engagement metrics
- Smart Sending to prevent over-messaging
- Predictive Analytics for send time optimization
- Suppression list management
- Bounce and complaint rate tracking
Shared IP Reputation
Klaviyo segments senders into reputation pools based on engagement tier. Higher-performing senders are placed in cleaner pools. The default shared pool is well-managed for ecommerce senders.
Best For
Inbox Placement Breakdown
Benchmarks based on InboxEagle seed list testing data across ecommerce and SaaS senders. Individual results vary based on list quality, engagement, and domain reputation.
Key Takeaways for Klaviyo Senders
Klaviyo scores a Grade A with a 12.1% average spam rate and 22% Primary inbox placement.
Configuring a custom sending domain is required for DMARC alignment — do this before scaling sends.
Dedicated IPs are available from 1,000,000+ emails/month. Below this threshold, shared pools offer more established reputation.
See Your Actual Klaviyo Inbox Placement
Benchmarks show averages. InboxEagle shows you exactly where your Klaviyo emails land — Gmail Primary vs. Promotions vs. Spam — across Gmail, Yahoo, AOL and Outlook after every send.
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Authentication setup, IP configuration, and inbox placement benchmarks for Klaviyo
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