ESP Deliverability Report

Updated Apr 1, 2026

Campaign Monitor

Email marketing platform for small businesses and agencies

Deliverability Grade

B

Good email deliverability practices

19%

Primary Inbox

66%

Promotions Tab

15.2%

Avg Spam Rate

Marketing ESP

Platform Type

Shared IPs

Available

Dedicated IPs

Available

IP Warmup Required

No

Price Range

Budget-friendly

Dedicated IP Min Volume

50,000+ emails/month

Authentication & DMARC Alignment

SPF Auto-Configured

Yes

DKIM Auto-Configured

Yes

Custom Sending Domain

Yes

DMARC Alignment Notes

Campaign Monitor auto-configures DKIM and SPF on custom domains. DMARC alignment is supported with domain authentication. Older accounts may need manual domain verification.

Deliverability Features

  • Email templates builder
  • List segmentation
  • A/B testing
  • Bounce and unsubscribe management
  • Click and open tracking

Shared IP Reputation

Campaign Monitor uses well-maintained shared IP pools focused on small businesses and agencies. Pool reputation is solid, though not as isolated as premium tiers in larger platforms.

Best For

Agencies Small businesses Newsletter programs Template-based campaigns

Inbox Placement Breakdown

Primary Inbox 19%
Promotions Tab 66%
Spam Folder 15%

Benchmarks based on InboxEagle seed list testing data across ecommerce and SaaS senders. Individual results vary based on list quality, engagement, and domain reputation.

Key Takeaways for Campaign Monitor Senders

Campaign Monitor scores a Grade B with a 15.2% average spam rate and 19% Primary inbox placement.

Configuring a custom sending domain is straightforward — do this before scaling sends.

Dedicated IPs are available from 50,000+ emails/month. Below this threshold, shared pools offer more established reputation.

See Your Actual Campaign Monitor Inbox Placement

Benchmarks show averages. InboxEagle shows you exactly where your Campaign Monitor emails land — Gmail Primary vs. Promotions vs. Spam — across 20+ mailbox providers after every send.

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