ESP Deliverability Report
Updated Apr 1, 2026
Omnisend
Email and SMS marketing automation for ecommerce
Deliverability Grade
Good email deliverability practices
21%
Primary Inbox
64%
Promotions Tab
14.2%
Avg Spam Rate
Marketing ESP
Platform Type
Shared IPs
Available
Dedicated IPs
Shared only
IP Warmup Required
No
Price Range
Mid-range
Dedicated IP Min Volume
Not available
Authentication & DMARC Alignment
SPF Auto-Configured
Yes
DKIM Auto-Configured
Yes
Custom Sending Domain
Yes
DMARC Alignment Notes
Omnisend auto-configures DKIM and SPF for custom domains. DMARC alignment is supported with proper domain verification. Shared pool DKIM is used by default.
Deliverability Features
- Email + SMS marketing automation
- Ecommerce integrations (Shopify, WooCommerce)
- Behavioral automation
- Abandoned cart recovery
- Post-purchase sequences
- Contact list management
Shared IP Reputation
Omnisend focuses on ecommerce senders and maintains reputation pools specific to online retailers. Pool quality is good for ecommerce, similar to mid-market ESPs.
Best For
Inbox Placement Breakdown
Benchmarks based on InboxEagle seed list testing data across ecommerce and SaaS senders. Individual results vary based on list quality, engagement, and domain reputation.
Key Takeaways for Omnisend Senders
Omnisend scores a Grade B with a 14.2% average spam rate and 21% Primary inbox placement.
Configuring a custom sending domain is straightforward — do this before scaling sends.
See Your Actual Omnisend Inbox Placement
Benchmarks show averages. InboxEagle shows you exactly where your Omnisend emails land — Gmail Primary vs. Promotions vs. Spam — across Gmail, Yahoo, AOL and Outlook after every send.
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