ESP Deliverability Report
Updated Apr 1, 2026
Drip
Email marketing and marketing automation for ecommerce
Deliverability Grade
Good email deliverability practices
20%
Primary Inbox
65%
Promotions Tab
13.8%
Avg Spam Rate
Marketing ESP
Platform Type
Shared IPs
Available
Dedicated IPs
Shared only
IP Warmup Required
No
Price Range
Mid-range
Dedicated IP Min Volume
Not available
Authentication & DMARC Alignment
SPF Auto-Configured
Yes
DKIM Auto-Configured
Yes
Custom Sending Domain
Yes
DMARC Alignment Notes
Drip configures DKIM and SPF for custom domains automatically. DMARC alignment is supported with domain authentication enabled. Default behavior passes DMARC requirements.
Deliverability Features
- Advanced automation workflows
- Ecommerce integrations
- Behavioral email triggers
- Dynamic content personalization
- Segmentation and tagging
- Customer data platform features
Shared IP Reputation
Drip maintains reputation pools for ecommerce and SaaS senders. As an ecommerce-focused platform, pools have good reputation quality for merchants and DTC brands.
Best For
Inbox Placement Breakdown
Benchmarks based on InboxEagle seed list testing data across ecommerce and SaaS senders. Individual results vary based on list quality, engagement, and domain reputation.
Key Takeaways for Drip Senders
Drip scores a Grade B with a 13.8% average spam rate and 20% Primary inbox placement.
Configuring a custom sending domain is straightforward — do this before scaling sends.
See Your Actual Drip Inbox Placement
Benchmarks show averages. InboxEagle shows you exactly where your Drip emails land — Gmail Primary vs. Promotions vs. Spam — across 20+ mailbox providers after every send.
Start Free TrialCompare Other ESPs