InboxEagle
Free Tool

BIMI Record Generator

BIMI requires p=quarantine or p=reject DMARC before Gmail will show your logo. Most brands generate the record before their DMARC is ready. Check your DMARC policy first.

Must be SVG Tiny 1.2 PS format, hosted on HTTPS

Required by Gmail. Issued by DigiCert or Entrust.

BIMI Prerequisites

  • DMARC policy must be p=quarantine or p=reject
  • Logo must be in SVG Tiny 1.2 PS format (not standard SVG)
  • Logo must be square aspect ratio
  • VMC required for Gmail (needs registered trademark)

DNS Record Name

default._bimi.yourdomain.com
TXT

Record Value

v=BIMI1; l=; a=;

How to publish this record

  1. Ensure your DMARC policy is set to p=quarantine or p=reject
  2. Log in to your DNS provider (Cloudflare, GoDaddy, Namecheap, Route53, etc.)
  3. Create a new TXT record with the name default._bimi
  4. Paste the record value above into the Value/Content field
  5. Save and wait up to 48 hours for propagation (usually under 1 hour)

Understanding BIMI

What is BIMI?

BIMI displays your brand logo next to emails in supported inboxes (Gmail, Yahoo, Apple). It builds trust and improves open rates by making your emails instantly recognizable.

What logo format does BIMI require?

Your logo must be in SVG Tiny 1.2 Portable/Secure format — not standard SVG. It must be square, hosted on HTTPS, and ideally under 32KB.

Do I need a VMC?

Gmail requires a Verified Mark Certificate (VMC) issued by DigiCert or Entrust. You'll need a registered trademark. Yahoo and Apple may display logos without a VMC.

What are the DMARC requirements?

BIMI requires DMARC with at least p=quarantine. If your DMARC is set to p=none, your BIMI logo won't be displayed.

Related Free Tools

BIMI Record Checker → DMARC Record Generator → DMARC Record Checker → Deliverability Health Check →

Why We Built This Tool

BIMI requires SVG Tiny 1.2 PS format logos and strong DMARC alignment. Most teams set BIMI records without understanding the prerequisites, then wonder why their logo isn't displaying. This tool generates the correct DNS record and validates the requirements.

What Goes Wrong Without This

BIMI logo display fails silently. Teams publish their record, but Gmail won't display the logo if DMARC is set to p=none, if the VMC is missing, or if the logo format is wrong. Without checking, brands assume BIMI is live when it's not working.

Who This Tool Is For

E-commerce & DTC Brands

Set up BIMI to increase email recognition and build customer trust. Logos displayed in Gmail inboxes improve open rates and reduce spam folder placement.

Email Marketing Agencies

Generate BIMI records for brand clients who have strong DMARC policies. Guide clients through VMC requirements and logo format conversion.

B2B SaaS & Outbound Teams

Display your company logo in recipient inboxes to improve brand recognition and response rates for outbound email campaigns.

Frequently Asked Questions

What's the difference between BIMI and logo display in email?
BIMI is a standard that lets you publish a logo directly via DNS. Email clients can display it when authentication passes. Without BIMI, email providers have to guess whether an email is legitimate before showing a logo.
Do I need a Verified Mark Certificate (VMC)?
Gmail requires a VMC for logo display. Yahoo and Apple may show logos without one. A VMC costs $200–500/year from DigiCert or Entrust and requires a registered trademark and domain control validation.
What logo format does BIMI require?
Logos must be in SVG Tiny 1.2 Portable/Secure (PS) format — not standard SVG. They must be square, hosted over HTTPS, and typically under 32KB. Converting from PNG/JPG to SVG Tiny 1.2 PS requires special tools or help from a designer.
Do I need an InboxEagle account to use this tool?
No. This tool is completely free and requires no account or sign-up. InboxEagle provides it as a standalone resource for email marketers, developers, and agencies.

BIMI Setup Is a Starting Point, Not a Set-and-Forget.

Once you publish your BIMI record, InboxEagle monitors your brand authentication continuously — alerting you when your logo stops displaying, your VMC expires, or your DMARC policy drifts below the required threshold.

Start Free 14-Day Trial

No credit card required · Cancel anytime

Not ready yet? See how BIMI Monitoring works →