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⚠️ High Priority

AWS SES Emails Going to Spam: Recover Inbox Placement

Your AWS SES emails are being delivered to spam folders

Fix within 24-48 hours.

Check AWS SES configuration:

1

Verify DMARC/SPF/DKIM in CloudWatch

2

Check bounce/complaint metrics

3

Review list quality

What Could Be Causing This?

Authentication Failures

Most Common
InboxEagle Detects This ✓

SPF/DKIM/DMARC issues cause spam placement.

How to confirm:

Check CloudWatch or DNS records.

Poor Sender Reputation

Most Common
InboxEagle Detects This ✓

High bounces/complaints reduce inbox placement.

How to confirm:

Check CloudWatch metrics.

Fix Playbook

Step 1: Fix Authentication & Improve List Quality

DaysImpact: High
  1. Verify DMARC/SPF/DKIM setup
  2. Remove bounced addresses
  3. Focus on engaged subscribers
  4. Monitor CloudWatch metrics

AWS SES-Specific Note:

AWS SES tracks metrics in CloudWatch; configure SNS for bounce/complaint notifications.

Prevention Checklist

  • Monitor CloudWatch metrics
  • Validate lists before sending

Stop Fixing Deliverability Issues Reactively

The problem you just fixed probably cost you 20-30% of revenue while it was happening. InboxEagle would have detected it within 2 minutes and alerted you before placement dropped.

Real-time monitoring, AI diagnosis, and 24/7 alerts for every reputation change.

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Frequently Asked Questions

Does AWS SES provide spam placement warnings?
AWS SES tracks bounces and complaints but not placement; use third-party tools for inbox monitoring.
Free Checklist

The exact checklist used by 2,000+ email senders to diagnose and fix inbox placement issues — free.

  • Authentication setup (SPF, DKIM, DMARC)
  • Sender reputation signals to monitor
  • List hygiene benchmarks
  • Content & engagement red flags

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