⚠️ Critical Issue
AWS SES High Spam Complaint Rate: Recover Reputation
Your AWS SES complaint rate is above 0.3%
Fix within 24 hours.
Check AWS SES complaint metrics:
1
Check CloudWatch Complaint metric
2
Review content quality
3
Check list engagement
What Could Be Causing This?
Content Triggers Complaints
Most CommonMisleading or aggressive content causes complaints.
How to confirm:
Check CloudWatch metrics.
Fix Playbook
Step 1: Fix Email Content & Improve List Quality
HoursImpact: High
- Review complained-about emails
- Remove aggressive language
- Add clear unsubscribe
- Segment by engagement
AWS SES-Specific Note:
AWS SES tracks complaints via CloudWatch and SNS notifications.
Prevention Checklist
- Monitor complaint metrics
- Test content before sending
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How does AWS SES respond to high complaint rates?
AWS SES may pause sending if complaint rate exceeds 0.5%.