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ESP Deliverability Report

Updated Apr 1, 2026

Mailgun

Email API for developers

Deliverability Grade

B

Good email deliverability practices

19%

Primary Inbox

62%

Promotions Tab

17.3%

Avg Spam Rate

Transactional ESP

Platform Type

Shared IPs

Available

Dedicated IPs

Available

IP Warmup Required

Yes

Price Range

Budget-friendly

Dedicated IP Min Volume

Foundation plan and above

Authentication & DMARC Alignment

SPF Auto-Configured

Yes

DKIM Auto-Configured

Yes

Custom Sending Domain

Yes

DMARC Alignment Notes

Mailgun authenticates sending domains with SPF and DKIM during domain verification. DMARC alignment passes when custom domain is set up. Mailgun supports DMARC report aggregation for monitoring.

Deliverability Features

  • Inbound email processing
  • Email analytics and event tracking
  • Geo distribution of sending
  • EU and US data center routing
  • Suppression list management

Shared IP Reputation

Mailgun shared IPs carry a mixed reputation due to a broad developer user base. New accounts require validation. Shared pool quality is adequate for transactional use — marketing senders see better results on dedicated IPs.

Best For

Developers building email into apps European data residency requirements High-volume transactional use API-first teams

Inbox Placement Breakdown

Primary Inbox 19%
Promotions Tab 62%
Spam Folder 19%

Benchmarks based on InboxEagle seed list testing data across ecommerce and SaaS senders. Individual results vary based on list quality, engagement, and domain reputation.

Key Takeaways for Mailgun Senders

Mailgun scores a Grade B with a 17.3% average spam rate and 19% Primary inbox placement.

Configuring a custom sending domain is straightforward — do this before scaling sends.

Dedicated IPs are available from Foundation plan and above. Below this threshold, shared pools offer more established reputation.

See Your Actual Mailgun Inbox Placement

Benchmarks show averages. InboxEagle shows you exactly where your Mailgun emails land — Gmail Primary vs. Promotions vs. Spam — across 20+ mailbox providers after every send.

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