ESP Deliverability Report
Updated Apr 1, 2026
HubSpot
CRM-native email marketing and automation
Deliverability Grade
Excellent email deliverability practices
21%
Primary Inbox
64%
Promotions Tab
13.2%
Avg Spam Rate
Marketing ESP
Platform Type
Shared IPs
Available
Dedicated IPs
Available
IP Warmup Required
No
Price Range
Premium
Dedicated IP Min Volume
Enterprise plan required
Authentication & DMARC Alignment
SPF Auto-Configured
Yes
DKIM Auto-Configured
Yes
Custom Sending Domain
Yes
DMARC Alignment Notes
HubSpot configures DKIM on your sending domain during setup. The connected inbox authentication flow ensures DMARC alignment for marketing emails. Transactional emails sent via HubSpot API should be verified separately.
Deliverability Features
- CRM-driven engagement segmentation
- Send time optimization
- A/B testing with deliverability signals
- Suppression based on CRM lifecycle stage
- Compliance checking (CAN-SPAM, GDPR)
Shared IP Reputation
HubSpot pools tend to attract business and B2B senders. Pool quality is generally solid due to HubSpot's professional audience, but B2B sending inherently faces more corporate security scanner interference than consumer programs.
Best For
Inbox Placement Breakdown
Benchmarks based on InboxEagle seed list testing data across ecommerce and SaaS senders. Individual results vary based on list quality, engagement, and domain reputation.
Key Takeaways for HubSpot Senders
HubSpot scores a Grade A with a 13.2% average spam rate and 21% Primary inbox placement.
Configuring a custom sending domain is straightforward — do this before scaling sends.
Dedicated IPs are available from Enterprise plan required. Below this threshold, shared pools offer more established reputation.
See Your Actual HubSpot Inbox Placement
Benchmarks show averages. InboxEagle shows you exactly where your HubSpot emails land — Gmail Primary vs. Promotions vs. Spam — across 20+ mailbox providers after every send.
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