ESP Deliverability Report
Updated Apr 1, 2026
Brevo
All-in-one marketing platform (formerly Sendinblue)
Deliverability Grade
Good email deliverability practices
18%
Primary Inbox
65%
Promotions Tab
15.4%
Avg Spam Rate
Marketing + Transactional
Platform Type
Shared IPs
Available
Dedicated IPs
Available
IP Warmup Required
No
Price Range
Budget-friendly
Dedicated IP Min Volume
Enterprise plan
Authentication & DMARC Alignment
SPF Auto-Configured
Yes
DKIM Auto-Configured
Yes
Custom Sending Domain
Yes
DMARC Alignment Notes
Brevo supports domain authentication with DKIM. When a sending domain is verified, DMARC alignment passes. Brevo's default from-address uses Brevo's own domain without a sending domain configured.
Deliverability Features
- Real-time statistics dashboard
- Send time optimization
- Email heatmaps
- Marketing automation workflows
- Transactional SMTP + API
Shared IP Reputation
Brevo (formerly Sendinblue) has a diverse sender base across Europe and North America. Reputation pool quality is moderate — suitable for SMBs. Enterprise users get dedicated IP options for full isolation.
Best For
Inbox Placement Breakdown
Benchmarks based on InboxEagle seed list testing data across ecommerce and SaaS senders. Individual results vary based on list quality, engagement, and domain reputation.
Key Takeaways for Brevo Senders
Brevo scores a Grade B with a 15.4% average spam rate and 18% Primary inbox placement.
Configuring a custom sending domain is straightforward — do this before scaling sends.
Dedicated IPs are available from Enterprise plan. Below this threshold, shared pools offer more established reputation.
See Your Actual Brevo Inbox Placement
Benchmarks show averages. InboxEagle shows you exactly where your Brevo emails land — Gmail Primary vs. Promotions vs. Spam — across 20+ mailbox providers after every send.
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