What is Braze's email inbox placement rate?

Braze achieves a 23% primary inbox placement rate on average, with 65% in promotions tab and 12% spam folder placement. Benchmarks based on InboxEagle Q1 2026 testing.

Does Braze auto-configure DKIM and SPF?

Yes, Braze auto-configures DKIM. Yes, Braze auto-configures SPF.

Does Braze offer dedicated IPs?

Yes, Braze offers dedicated IPs from Enterprise plan (large volume).

What is Braze's spam complaint rate?

Braze has an average spam rate of 11.2% based on Q1 2026 data. This reflects typical complaint rates for marketing email senders.

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ESP Deliverability Report

Updated Apr 1, 2026

Braze

Customer engagement platform for enterprise brands

Deliverability Grade

Excellent email deliverability practices

23%

Primary Inbox

65%

Promotions Tab

11.2%

Avg Spam Rate

Marketing ESP

Platform Type

Shared IPs

Available

Dedicated IPs

Available

IP Warmup Required

Yes

Price Range

Premium

Dedicated IP Min Volume

Enterprise plan (large volume)

Authentication & DMARC Alignment

SPF Auto-Configured

Yes

DKIM Auto-Configured

Yes

Custom Sending Domain

Yes

DMARC Alignment Notes

Braze configures custom domain authentication as standard for enterprise customers. DKIM signing uses your brand domain, passing DMARC alignment. Braze requires domain verification before sending.

Deliverability Features

Multi-channel orchestration (email + push + SMS)
AI-powered send time optimization (Intelligent Timing)
Predictive suite for churn and purchase likelihood
Global message controls and frequency capping
Real-time behavioral segmentation
Canvas visual journey builder

Shared IP Reputation

Braze serves enterprise brands with high sending volumes. Their infrastructure is built for scale — pools are populated by large, well-known brands (Netflix, Canva, Notion, Uber use Braze). Pool quality is among the highest in the industry.

Best For

Enterprise marketing teams Consumer apps with large user bases Multi-channel journey orchestration High-volume brand campaigns

Inbox Placement Breakdown

Primary Inbox 23%

Promotions Tab 65%

Spam Folder 12%

Benchmarks based on InboxEagle seed list testing data across ecommerce and SaaS senders. Individual results vary based on list quality, engagement, and domain reputation.

Key Takeaways for Braze Senders

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Braze scores a Grade A with a 11.2% average spam rate and 23% Primary inbox placement.

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Configuring a custom sending domain is straightforward — do this before scaling sends.

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Dedicated IPs are available from Enterprise plan (large volume). Below this threshold, shared pools offer more established reputation.

See Your Actual Braze Inbox Placement

Benchmarks show averages. InboxEagle shows you exactly where your Braze emails land — Gmail Primary vs. Promotions vs. Spam — across 20+ mailbox providers after every send.

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