ESP Deliverability Report
Updated Apr 1, 2026
ActiveCampaign
Customer experience automation platform
Deliverability Grade
Excellent email deliverability practices
20%
Primary Inbox
66%
Promotions Tab
13.8%
Avg Spam Rate
Marketing ESP
Platform Type
Shared IPs
Available
Dedicated IPs
Available
IP Warmup Required
No
Price Range
Mid-range
Dedicated IP Min Volume
Business and Enterprise plans
Authentication & DMARC Alignment
SPF Auto-Configured
Yes
DKIM Auto-Configured
Yes
Custom Sending Domain
Yes
DMARC Alignment Notes
ActiveCampaign supports custom domain signing. When a sending domain is configured, DKIM signs with your domain, passing DMARC alignment. Default setup uses ActiveCampaign domain — requires manual configuration for full alignment.
Deliverability Features
- Predictive sending (send time optimization)
- Contact scoring for engagement segmentation
- Machine learning spam score prediction
- Bounce processing and list hygiene
- Site tracking for behavioral targeting
Shared IP Reputation
ActiveCampaign serves SMB and mid-market. Pool quality is generally strong. Their platform compliance team actively monitors for high-spam senders and removes them from shared pools.
Best For
Inbox Placement Breakdown
Benchmarks based on InboxEagle seed list testing data across ecommerce and SaaS senders. Individual results vary based on list quality, engagement, and domain reputation.
Key Takeaways for ActiveCampaign Senders
ActiveCampaign scores a Grade A with a 13.8% average spam rate and 20% Primary inbox placement.
Configuring a custom sending domain is straightforward — do this before scaling sends.
Dedicated IPs are available from Business and Enterprise plans. Below this threshold, shared pools offer more established reputation.
See Your Actual ActiveCampaign Inbox Placement
Benchmarks show averages. InboxEagle shows you exactly where your ActiveCampaign emails land — Gmail Primary vs. Promotions vs. Spam — across 20+ mailbox providers after every send.
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