Email Deliverability Report
Updated Apr 1, 2026
Netflix
Domain: netflix.com
Netflix uses Braze with DMARC in quarantine mode for brand protection.
Overall Email Deliverability Grade
Excellent email deliverability practices
Email Service Provider
Braze
IP Type
shared IP
Blacklist Status
Clean
Industry
media
Email Authentication Setup
SPF
Configuredv=spf1 include:braze.com ~all
DKIM
ConfiguredDKIM configured for netflix.com
DMARC
Configuredp=quarantine; rua=mailto:dmarc@netflix.com
Policy: quarantine
DMARC Policy: QUARANTINE
Moderate enforcement. Emails failing DMARC authentication are marked as suspicious and often placed in spam folders rather than rejected outright.
BIMI & Brand Trust Signals
BIMI Record
Configured with Brand Indicators for Message Identification. This allows Gmail and other providers to display your brand logo in the inbox.
VMC Verification
Verified with a Valid Marketing Certificate (VMC). This provides the highest level of brand authentication.
Sending Infrastructure
Email Service Provider
Braze
Uses a third-party ESP to manage email sending and authentication.
IP Configuration
shared IP Address
Shares IP infrastructure. Reputation depends on shared pool behavior, but simplifies management.
Blacklist Status
Not Listed on Major Blacklists
Netflix maintains a clean reputation across major DNS-based blacklist providers. Emails are not being blocked based on IP or domain reputation.
Key Takeaways
Netflix takes email deliverability seriously with a Grade A authentication setup.
DMARC policy set to quarantine shows a proactive approach to brand protection.
Using shared sending infrastructure shows a preference for simplified email operations.
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