Braze High Spam Complaint Rate: Recover Reputation
Your Braze spam complaint rate is above 0.3%
Fix within 24 hours.
Check Braze complaint metrics:
Review Braze analytics for complaint rate
Check recent campaigns for high complaint spikes
Review email content for triggers
What Could Be Causing This?
Content Triggers Complaints
Most CommonUrgency language, ALL CAPS, or misleading subject lines trigger complaints.
How to confirm:
Review campaigns with high complaint rates.
Sending to Unengaged List
Most CommonSending to inactive subscribers increases complaint rates.
How to confirm:
Check Braze engagement metrics.
No Clear Unsubscribe Option
CommonSubscribers can't unsubscribe, so they report as spam instead.
How to confirm:
Review email template for unsubscribe link.
Fix Playbook
Step 1: Improve Email Content & Stop Sending to Inactive
- Remove extreme urgency language
- Add clear unsubscribe option
- Stop sending to inactive subscribers
- Segment by engagement
Braze-Specific Note:
Braze compliance center helps identify complaint triggers.
Prevention Checklist
- Always include unsubscribe link
- Avoid urgency language
- Segment by engagement
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Stop Fixing Deliverability Issues Reactively
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