Braze Inbox Rate Dropped: Diagnose & Recover Sender Reputation
Your Braze inbox placement rate has significantly dropped
Fix within 24 hours.
Check what changed in Braze:
In Braze Analytics, compare inbox rate from last week to this week
Did you change sending domain or authentication?
Did bounce or complaint rate increase?
Check Google Postmaster Tools for reputation changes
What Could Be Causing This?
Braze Reputation Damaged (Bounces or Complaints)
Most CommonHigh bounces or complaints damage sender reputation in Braze's shared IP environment.
How to confirm:
Check Braze Analytics for bounce and complaint spikes. Compare to previous periods.
Fix Playbook
Step 1: Clean Your Braze List & Reduce Volume
- In Braze, identify and remove bounced or complained addresses
- Temporarily reduce sending volume by 50% for 3-5 days
- Focus sends to most engaged segments only
- Monitor reputation recovery in Google Postmaster Tools
Braze-Specific Note:
Braze allows segment-level sending — use this to target engaged users during reputation recovery.
Prevention Checklist
- Monitor inbox rate weekly in Braze Analytics
- Keep bounce rate below 2%
- Monitor complaint rate weekly
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