⚠️ Critical Issue
Braze Emails Going to Spam: Fix Deliverability for Braze Users
Your Braze campaigns are landing in spam folders
Fix within 24 hours.
Check your Braze sending setup:
1
In Braze, verify your sending domain is configured (Settings > Email)
2
Check SPF and DKIM authentication
3
Review bounce and complaint metrics in Braze Analytics
What Could Be Causing This?
Braze Sending Domain Not Authenticated
Most CommonInboxEagle Detects This ✓
Braze requires SPF/DKIM authentication. Unauthenticated domains fail filters.
How to confirm:
In Braze Settings > Email, verify domain shows as "authenticated".
Fix Playbook
Step 1: Authenticate Your Domain in Braze
HoursImpact: High
- In Braze, go to Settings > Email
- Add your sending domain
- Braze provides SPF and DKIM records
- Publish these records in your DNS
- Braze confirms when authentication is complete
Braze-Specific Note:
Braze domain authentication is handled through Settings > Email > Sender Addresses.
Prevention Checklist
- Keep Braze domain authenticated
- Monitor bounce rate weekly in Analytics
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How long does Braze domain authentication take?
Usually 24-48 hours depending on DNS propagation.