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⚠️ High Priority

AWS SES High Bounce Rate: Clean Your List

Your AWS SES bounce rate is above 3%

Fix within 48 hours.

Check AWS SES bounce metrics:

1

In CloudWatch, check bounce metrics

2

Identify invalid addresses

3

Review list quality

What Could Be Causing This?

AWS SES List Quality Issue

Most Common
InboxEagle Detects This ✓

Invalid addresses cause bounces.

How to confirm:

Check CloudWatch metrics.

Fix Playbook

Step 1: Remove Invalid Addresses & Monitor CloudWatch

HoursImpact: High
  1. Remove bounced addresses from suppression list
  2. Monitor CloudWatch bounce metrics
  3. Validate lists

AWS SES-Specific Note:

AWS SES tracks metrics in CloudWatch.

Prevention Checklist

  • Validate emails before importing
  • Monitor CloudWatch metrics weekly

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Frequently Asked Questions

How does AWS SES track bounces?
AWS SES tracks bounces via CloudWatch metrics and SNS notifications.
Free Checklist

The exact checklist used by 2,000+ email senders to diagnose and fix inbox placement issues — free.

  • Authentication setup (SPF, DKIM, DMARC)
  • Sender reputation signals to monitor
  • List hygiene benchmarks
  • Content & engagement red flags

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